PepsiCo:
2023 Fleet Tech Competition

The PepsiCo fleet team would be hosting their first corporate meeting since things went back to normal after the pandemic. It was important for the team to keep the attendees engaged on the content while still adhering to the Pepsi brand. Thats where I came in - the team seemed to lean heavy on the tech side. They also already had history of using semi-trucks heavily. Majority of the team was over it and incredibly vocal about it. Once a name for the conference was selected the visual identity was next to create. This time with use of gears, power, and technology as the base. After a 2 rounds we were able to create a conference campaign that wowed Pepsi executives and attendees alike.